Quiet solutions. Happy pets.

Play without the squeak.

We’re rethinking dog toys for the pups who won’t stop until they find the squeaker—and the people who love them.

See what we’re making Meet Maki
Caricature portrait of Nori, a white-and-brown parti doodle wearing a plaid bandana Nori
Less noise. No traditional squeaker. More room for play.

The idea

Some dogs don’t play with a squeaky toy—they hunt the sound inside it. Squeakless starts with a simple question: what if the squeaker were never there?

Caricature portrait of Maki, the brown dog who inspired Squeakless Maki

An illustrated tribute to the dog who started it all.

Inspired by our boy, Maki

One close call changed the way we saw playtime.

Maki loved getting to the squeaker hidden inside his toys. Then he swallowed one and needed surgery. The experience was frightening, expensive, and impossible to forget.

Squeakless was born from the belief that a favorite toy doesn’t need a hidden noise-maker to be worth chasing, tugging, and carrying everywhere.

We’re starting carefully: listening to dog parents, developing one focused concept, and learning before we launch.

Concept in development

The first Squeakless toy

Our flagship concept is still taking shape. The name, form, materials, sizing, and final construction will be shared after development and testing—not guessed before they’re ready.

01

Intentionally quiet

Designed without a traditional squeaker, so playtime doesn’t revolve around finding and removing one.

02

Worth coming back to

We’re exploring shape, texture, and movement that can make play engaging without relying on noise.

03

Built with care

Material and construction claims will come only after we’ve selected, prototyped, and tested the real product.

No product is available for purchase yet. This is an early concept preview. As with every dog toy, future products will require supervision and should be removed if damaged.

What will guide every design decision

No hidden squeaker

The starting point is clear: traditional squeakers won’t be part of the experience.

Honest product claims

We won’t call something durable, safe, or ready until real development supports it.

A focused first launch

One thoughtful flagship toy first, with every lesson used to shape what comes next.

Follow the journey from idea to first toy.

Prototype decisions, behind-the-scenes progress, and launch news will be shared on Instagram.